Portfolio Product Marketing Manager at TechTarget in Hoquiam, WA
Since the beginning, TechTarget's problem-solving content has risen to the top of enterprise tech buyers' Google searches. Today it spans more than 10,000 specific topics. Our readers' content consumption patterns provide the raw material for unique insights into their business needs. And because they find value in what we publish, they give us permission to share the data with our vendor clients. Through two decades of optimization, we've learned how to grow buyer interest and influence purchase decisions. We've got fingers on the pulse of over 200 target markets, and since we have first-hand knowledge about tech marketing and sales, we can provide the best available guidance for practitioners around the globe. TechTarget is looking for a Portfolio Product Marketing Manager responsible for managing the go-to-market efforts for TechTarget's critical marketing and sales service offerings (content syndication, brand advertising, sales quality leads). Reporting to the VP of Product Marketing, you will join our agile product marketing team and will be in a central role responsible for supporting our customers, our internal sales team, and our product managers. About you:
You're a strong content creator who has experience delivering concise messages across multiple media formats You're an independent worker who can lead projects from start to finish You're organized and capable of handling multiple project timelines across different groups You're creative and enjoy bringing ideas to life You enjoy writing and excel at turning complicated concepts into simple statements You love multi-tasking and enjoy the freedom to work on different projects and with different people You're a positive person who loves to work with others, and they like to work with you You're comfortable talking to customers, presenting, and sharing success with senior leadership Primary Areas of Responsibility:
Content Development Produce blog articles, datasheets, slides, videos, webinars, and infographics Develop new product stories, including how our service portfolio integrates with (and enhances) our foundational product, Priority Engine Repurpose customer interviews into testimonials, case studies, and best practice materials Customer Success Identify and interview customers about their success with the products you're responsible for managing Convert these interviews into webinars, testimonials, and case study articles Work with corporate marketing and sales to promote these materials across social channels and direct to customers via outbound email campaigns Sales Enablement Develop content to help sales sell/upsell the entire service suite to current and new customers Train sellers on product features/benefits and best practice approaches Create email cadences/sequences to help sellers engage customers and build awareness Build battle cards and train sellers on competitive product offerings within each product category Product Launches Help manage the customer communication timeline for new product features/launches Update product materials to reflect new product changes and benefits Develop content for sales training and international product marketing Job Requirements:
7-10
years of proven product marketing experience, ideally in technology or publishing College degree, preferably in business or marketing Strong written communication skills Extremely organized with the proven ability to manage large project timelines Experience working with cross-functional teams Working knowledge of Microsoft office products (primarily PowerPoint) Join us:
We're a great company aspiring to even greater heights. It's a terrific place to get your start and a fantastic company to accelerate your career. If you aspire to be a part of something special and join a team where your contribution can make a measurable difference, please apply and we look forward to reviewing your resume.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
You're a strong content creator who has experience delivering concise messages across multiple media formats You're an independent worker who can lead projects from start to finish You're organized and capable of handling multiple project timelines across different groups You're creative and enjoy bringing ideas to life You enjoy writing and excel at turning complicated concepts into simple statements You love multi-tasking and enjoy the freedom to work on different projects and with different people You're a positive person who loves to work with others, and they like to work with you You're comfortable talking to customers, presenting, and sharing success with senior leadership Primary Areas of Responsibility:
Content Development Produce blog articles, datasheets, slides, videos, webinars, and infographics Develop new product stories, including how our service portfolio integrates with (and enhances) our foundational product, Priority Engine Repurpose customer interviews into testimonials, case studies, and best practice materials Customer Success Identify and interview customers about their success with the products you're responsible for managing Convert these interviews into webinars, testimonials, and case study articles Work with corporate marketing and sales to promote these materials across social channels and direct to customers via outbound email campaigns Sales Enablement Develop content to help sales sell/upsell the entire service suite to current and new customers Train sellers on product features/benefits and best practice approaches Create email cadences/sequences to help sellers engage customers and build awareness Build battle cards and train sellers on competitive product offerings within each product category Product Launches Help manage the customer communication timeline for new product features/launches Update product materials to reflect new product changes and benefits Develop content for sales training and international product marketing Job Requirements:
7-10
years of proven product marketing experience, ideally in technology or publishing College degree, preferably in business or marketing Strong written communication skills Extremely organized with the proven ability to manage large project timelines Experience working with cross-functional teams Working knowledge of Microsoft office products (primarily PowerPoint) Join us:
We're a great company aspiring to even greater heights. It's a terrific place to get your start and a fantastic company to accelerate your career. If you aspire to be a part of something special and join a team where your contribution can make a measurable difference, please apply and we look forward to reviewing your resume.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
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